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Online Marketing——Business &
Site Analysis
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Help you make better decisions about your website . |
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Configurable Summary Stats
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| These stats are designed to show at a glance how many pageloads, unique visitors, returning visitors and first time visitors your site has received to date. They can be configured to display data of specific interest in a number of different ways. You can: |
- display summary stats per day, week, month, quarter or year
- display summary stats for a specific date range or period
- display summary stats using bar graphs or area graphs
- toggle on and off pageloads/unique/returning/first-time data
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Came From
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| This is one of the most important stats for any webmaster. This tool allows you to see how your visitors are finding your site, and where they are coming from. This can help you identify, for example, links on other sites that are working and those that aren't, and help you trace where people are referring to your website.
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| Search Engine Wars
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| This tool allows you to see which search engines generate the most traffic for you. This can be useful in determining if your site is performing as well as it should be in specific engines, or if certain important engines are missing. For example, if Google made up only a small percentage of search engine traffic to your site, it's a good bet there's room for improvement for your site on Google! |
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| Keyword Analysis
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| Traffic from search engines is the lifeblood of most websites, and many webmasters are familiar with the importance of ranking high in search engines for keywords relating to their site. This tool allows you to view the keywords used to reach your site, ranked by their popularity. This can help you identify keywords that are working, and those that aren't, so that you can optimise accordingly. For example, if you know a particular keyword is generally very popular for your type of site, but StatCounter indicates that it ranks low among the keywords used to reach your site, then there is an opportunity there to optimise for that keyword and generate more traffic from it. |
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| Magnify User
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| Traffic from search engines is the lifeblood of most websites, and many webmasters are familiar with the importance of ranking high in search engines for keywords relating to their site. This tool allows you to view the keywords used to reach your site, ranked by their popularity. This can help you identify keywords that are working, and those that aren't, so that you can optimise accordingly. For example, if you know a particular keyword is generally very popular for your type of site, but StatCounter indicates that it ranks low among the keywords used to reach your site, then there is an opportunity there to optimise for that keyword and generate more traffic from it. |
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